The Greenk Movement comes out with a mission to educate people about the correct disposal of electronic waste, the e-waste.
The name “Greenk” is the junction of the words “geek” (passionate about technology) and “green” (green, environment).
And to get people’s attention on the issue of proper disposal, the movement organized mobilization actions on the streets and in schools, and also Brazil’s biggest technology and sustainability event.
Let him who does not have at least one drawer with some kind of used electronics or peripherals that are no longer used, cast the first mouse!
Proper disposal of e-waste is a worldwide challenge. In Brazil alone, according to industry agencies, we produce approximately 1.2 million tons of e-waste / year. And only about 2% of that total is sent correctly. This means that almost all of the e-waste produced is disposed of without any treatment, condemning land and groundwater and posing risks to human health.
Technology and Sustainability together helping to change the behavior of everyone at home, at work, on the streets, in the city and in the Country.
The Planet is grateful.
On the day we celebrated World Environment Day, the official launch of the Greenk Movement occurred.
An awareness raising action was carried out at the Professor Paulo Freire Municipal School, in Paraisopolis, in the city of São Paulo.
The students were able to see up close how the Circular Economy works. The process of correctly disassembling used electronics and the separation of components that returns to the industry to become raw material for new products.
An illustrated primer was distributed to the students showing a product life cycle.
On two weekends, actions were carried out at Ibirapuera Park to raise awareness of the importance of the correct disposal of used electronic equipment.
DJs presentations, Cosplayers parade, skate competition, battle between rappers, promoters distributing educational leaflets and giveaways entertained the public at the Ibirapuera Marquee and helped to approach the issue of the correct disposal in people’s everyday life.
In order to make the correct disposal of used electronic equipment a more familiar topic to people, the Greenk Movement took to the streets of São Paulo.
Circulation points such as Avenida Paulista, Liberdade neighborhood and Santa Ifigênia street received promoters and cosplayers distributing leaflets, gifts and interacting with the public.
As a result of actions over recent months involving the population in schools and on the streets, the Greenk Tech Show managed to collect more than 2.7 tons of e-waste during the three-day event, an unprecedented achievement in the country.